As described by creative common website:
Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.
I think some of the keywords are:
nonprofit: that's the basic and fundamental idea of creative commons, culture should be shared for free.
share: people can share different informations.
build: people can edit it and then, share.
source: http://creativecommons.org/
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